{"id":4812,"date":"2020-07-28T10:00:00","date_gmt":"2020-07-28T08:00:00","guid":{"rendered":"https:\/\/vostel.de\/blog\/?p=4812"},"modified":"2024-05-29T17:16:13","modified_gmt":"2024-05-29T15:16:13","slug":"tips-creation-volunteering-opportunity","status":"publish","type":"post","link":"https:\/\/vostel.de\/blog\/en\/tips-creation-volunteering-opportunity\/","title":{"rendered":"Successful volunteer search | 5 tips for an appealing volunteering opportunity"},"content":{"rendered":"\n

The use of digital volunteering platforms, such as Aktion Mensch<\/a> or vostel.de<\/a>, to successfully find volunteers is becoming increasingly popular amongst non-profit organizations. However, to ensure that your volunteer search via these channels is successful, you should pay attention to a few key points when creating your volunteering offer. After all, it is the figurehead of your organization and therefore the first impression that interested volunteers will get of your work. It is therefore worth putting some time and effort into creating the most appealing volunteering offer possible.<\/p>\n\n\n\n

The effort is worthwhile<\/h2>\n\n\n\n

We have repeatedly noticed that attractively designed and appealingly worded volunteering opportunities on vostel.de<\/a> are accessed significantly more often than less carefully or insufficiently filled volunteering opportunities. Of course, this also means that these rather dull adverts receive fewer inquiries from volunteers than the attractively designed ones.<\/p>\n\n\n\n

That’s why we would like to give you a few tips and tricks on how to design the text and content of volunteering opportunities on digital volunteering platforms, such as vostel.de<\/a>, to help you find volunteers successfully. It is best to read through these instructions and then refer to them again when creating your volunteer opportunity.<\/p>\n\n\n\n

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    1. Create interest: Choose an appealing title<\/a><\/strong><\/strong><\/li>\n\n\n\n
    2. Make an impression: Give a first insight into your volunteering programme with the right cover photo<\/strong><\/strong><\/a><\/strong><\/li>\n\n\n\n
    3. Expectation management: Describe the activity, requirements and benefits for volunteers<\/strong><\/strong><\/strong><\/strong><\/a><\/strong><\/li>\n\n\n\n
    4. ABC of communication: Reach the right people with the right approach<\/strong><\/strong><\/a><\/strong><\/li>\n\n\n\n
    5. Make an impression by choosing appealing images<\/a><\/strong><\/li>\n\n\n\n
    6. Straight to the goal: Use clear CTAs<\/strong><\/a><\/li>\n<\/ol>\n<\/ol>\n\n\n\n
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      1. Create interest: Choose an appealing title<\/h2>\n\n\n\n

      As already described in the introduction, the first impression and a catchy title are the key to attracting volunteers. Over the years, a certain \u2018formula\u2019 has become established on our platform that achieves the greatest success in the search for volunteers:<\/p>\n\n\n\n

      Title = nominalized verb of the activity + object + target group\u00a0<\/strong><\/em><\/p>\n\n\n\n

      Why does this \u2018formula\u2019 work so well? Volunteers immediately have a general idea of what their tasks will be and which groups of people they will be supporting. A good example of this is the following title:<\/p>\n\n\n\n

      Example: \u2018Preparing meals in an emergency shelter for the homeless\u2019<\/em><\/strong><\/p>\n\n\n\n

      Interested volunteers immediately understand what their basic task will be (preparing food) and which people they will be supporting in this commitment (homeless people). A clear and easy-to-understand title can be of great benefit to you and your organization when interested people are browsing through a large number of volunteering opportunities and your title immediately catches their eye or is remembered.<\/p>\n\n\n\n

      2. Make an impression: Give a first insight into your volunteering programme with the right cover photo<\/h2>\n\n\n\n

      It is important to ensure that your volunteering opportunity looks as good as possible. This includes images, especially your cover photo, which is the first thing volunteers see alongside the title.<\/p>\n\n\n\n

      In our experience, it is most effective if you select 1-3 appealing images – preferably in horizontal format and in high quality – for the visual design of your volunteering opportunity. Feel free to combine images that reflect the volunteering programme (activity, target group, other volunteers involved). Your volunteering opportunity will immediately appear much more interesting and appealing to interested volunteers!<\/p>\n\n\n\n

      You may not have any suitable images yourself. In this case, it is worth obtaining images from the following online image databases free of charge and without registration: Unsplash<\/a> &\u00a0Pixabay<\/a>\u00a0&\u00a0Pexels<\/a>\u00a0&\u00a0Freepik<\/a>.<\/p>\n\n\n\n

      3. Expectation management: Describe the activity, requirements and benefits for volunteers<\/h2>\n\n\n\n

      The description of the activity(ies), requirements, and benefits for volunteers is a particularly important part of your advert in terms of content. The more specific you make it, the better volunteers can assess whether they meet your expectations and requirements based on the information provided and the more suitable the enquiries you receive from interested applicants will be. A description that is as precise as possible is therefore an important part of a successful volunteer search. So try not to be too general, but be specific, for example by writing \u2018These tasks await you with us:\u2026\u2019 or \u2018You should fulfil the following requirements:\u2026\u2019.<\/p>\n\n\n\n

      Also pay attention to the following three points in your advert:<\/p>\n\n\n\n