Der Goldene Zaunpfahl - Award for Absurd Gender Marketing
klische*esc e.V.
- LGBTQI*
- Women
- Democracy & Human Rights
- Design
- Equal Opportunities
- Organisation & Administration
- PR & Communication
About the volunteering opportunity
Chips for girls, sausages for men, shampoo for princesses and bread for racing drivers..
The strategy of gender marketing sells a world in which not only colors, but also interests, behaviors and characteristics are strictly separated by gender.
Freedom of choice is certainly not its goal, and children in particular are feeling the effects.
"Der Goldene Zaunpfahl" - Award for Absurd Gender Marketing aims to stimulate a dialogue about this and asks questions about diversity and identity, belonging and standardization. It aims to expose the limiting messages, traditional role models and underestimated mechanisms of advertising and product design. It reminds the marketing industry, with its total annual turnover of 45 billion euros, of its social responsibility.
All information about the award and our online activities: https://goldener-zaunpfahl.de and on Insta, Facebook and LinkedIn.
The strategy of gender marketing sells a world in which not only colors, but also interests, behaviors and characteristics are strictly separated by gender.
Freedom of choice is certainly not its goal, and children in particular are feeling the effects.
"Der Goldene Zaunpfahl" - Award for Absurd Gender Marketing aims to stimulate a dialogue about this and asks questions about diversity and identity, belonging and standardization. It aims to expose the limiting messages, traditional role models and underestimated mechanisms of advertising and product design. It reminds the marketing industry, with its total annual turnover of 45 billion euros, of its social responsibility.
All information about the award and our online activities: https://goldener-zaunpfahl.de and on Insta, Facebook and LinkedIn.
Your Tasks
We need support in all areas: writing and editing texts, managing community submissions, maintaining website content, social media, press and communication, event organization and much more. And best of all, we are a dedicated team from all over the German-speaking area and work entirely online. So you have maximum flexibility in your involvement!
What's needed
For this volunteering opportunity, intermediate German skills are required.
All you need to bring is your desire to make a difference. We have a variety of tasks and you can decide what you want to do and what fits into your schedule. This may also include getting to grips with completely new tasks!
Time required
Regularly
Discussed individually
The time frame depends on what you can and want to do. One hour per week is a good starting point. However, as communication takes place entirely online, you have maximum flexibility when it comes to completing your tasks.
Location
This project is location independent.
klische*esc e.V.
The non-profit association klische*esc e.V. campaigns against the #RosaHellblauFalle = limiting role models in everyday life (especially for children). It organizes #EqualCareDay and awards the Golden Fencepost, a negative prize for absurd gender marketing.