We are looking for volunteer superheroes to optimize our AdWords account!
Dry Lands Project e.V.
- Kids & Teenagers
- Education & Language Support
- Equal Opportunities
- IT
- PR & Communication
- Poverty Reduction
About the volunteering opportunity
Dear Community,
Hold on to your keyboards and buckle up, because we need your superpowers to skyrocket our AdWords account! We're looking for volunteer superheroes with an eagle eye for detail, a sharp mind and a dash of humor to optimize our online presence and take our customers' hearts by storm.
AdWords, it's like a magic spell we use to bring our ads to life in the vastness of the Internet. Imagine the Avengers not fighting villains, but juggling keywords and clicks. But we need your support to realize the full potential of our ads and spread our message with oomph!
We are in the Google Adwords program and receive $10000.00 each month to run ads. (Our account has been around for a few years, so you don't have to start from scratch ;-)
Join us on this epic adventure and become part of a dynamic team of marketing superheroes. Together we'll explore the digital jungle and find strategic solutions to improve our online visibility. With your AdWords magic wand, you will optimize our ads, juggle keywords, and drive return on investment to dizzying heights!
In addition to our eternal gratitude, terrific rewards await you. You'll have the chance to gain valuable online marketing experience and spice up your resume with an epic mission. Who knows, maybe after this adventure you'll become digital marketing superheroes yourself and change the world!
Together, we can achieve great things and dominate the online world with our combined advertising power. Let's become the superheroes of the AdWords universe! But that's not all. Besides the exciting work on our AdWords account, we also offer you the unique opportunity to gain real experience in an international environment. Not only will you be improving our website and optimizing our online advertising campaigns, but you will also be taking your own skills to the next level.
Our NGO is dedicated to helping girls build a better future. With your help, we can expand our reach and attract more supporters to our important mission. You will become part of a moving change in the lives of these girls and give them a chance at a bright future.
Together, let's take the online world by storm while making a lasting difference in girls' lives. Will the warm temperatures, the endless blue of the ocean and the bright green of nature enchant you? Definitely! But with your help, we can make an even bigger impact and create a future full of opportunities and possibilities for these girls.
So grab your keyboard, unpack your superpowers and let's change the world together! Send us a messageĀ and let us know why you, in particular, are the perfect addition to our international team. Show us that you have mastered the world of online marketing and inspire us with your wit, creativity and commitment!
You can find out more about our work at:
https://www.dry-lands.org/ | https://www.facebook.com/drylandsproject/ | https://www.instagram.com/dry.lands.project/
PS. If your project is successful, we offer you the unique opportunity to visit us in person and get to know the project up close. We will not only cover the costs for your flight, but also for your accommodation and meals on site. You can expect an exciting insight into our way of working and the opportunity to get in touch with our team directly. We look forward to welcoming you and celebrating the success of our project together.
Your Tasks
- Define campaign settings
- Research keywords
- Create ad groups
- Create ads
- Optimize landing pages
- Set up conversion tracking
- Monitor and optimize
What's needed
Understanding of digital marketing: It is important to have a basic understanding of digital marketing and the various online advertising channels. Knowledge of search engine marketing (SEM), pay-per-click (PPC), and how ad auctions work is a plus.
Analytical Skills: The ability to analyze data and derive insights is critical. A good understanding of Google Analytics and other tracking tools will allow you to measure and optimize campaign performance.
Keyword research: a thorough knowledge of keyword research techniques is important to identify relevant and potentially lucrative keywords. Understanding search intent and the ability to analyze the competitive landscape will assist in creating effective campaigns.
Creative Writing: Writing engaging ad copy requires creative writing and the ability to convey compelling messages in limited space. Concise, clear, and targeted language is critical to capturing user attention.
Technical Skills: Basic technical knowledge is required to set up AdWords account, implement conversion tracking, and properly configure campaign settings. Knowledge of HTML, JavaScript, and website optimization may also be beneficial.
Budget management: the ability to effectively manage the advertising budget and achieve optimal results is important. Knowledge of cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), and other financial metrics will assist with budget allocation.
Continuous Learning: The digital advertising environment is constantly changing, so it's important to continuously learn and stay current. A willingness to research and apply new trends, features, and best practices is critical to successfully optimize the AdWords account.
Problem Solving Skills: As an AdWords optimizer, you must be able to identify challenges and find solutions. You should be able to analyze data, identify weaknesses, and take advantage of optimization opportunities to improve performance.
Time required
I would like to suggest that once a month we have an online team meeting. It would be great if you could all set aside about 20 to 30 minutes of your time for this.
In these meetings we can share about current projects, challenges and successes. It's a great opportunity to ask questions, give feedback, and strengthen our collaboration.
Important notice
Fun to learn: AdWords optimization requires continuous willingness to learn and commitment. An interest and enthusiasm for digital marketing, data analysis and advertising strategies are important prerequisites for being successful.
Where?
This project is location independent.
Dry Lands Project e.V.
Our Angels Home for Children in Sri Lanka provides a home for 60 girls who come from a variety of challenging circumstances. With a dedicated staff & volunteers, we are committed to their education, health and overall well-being by providing a safe space for them to thrive. By creating a loving and supportive community, we work to help each girl discover and realize her full potential.